ProgrammaticCampaigns

Programmatic campaigns use targeting tactics which segment audiences using data so that you only pay for ads delivered to the right people at the right time. Programmatic is much smarter than the “spray and pray” method of digital advertising.

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AudienceReach

92%
reach of web traffic through programmatic network access

150+
video publisher relationships including hulu

90%
access roughly 90% of the comscore 200 digital publishers

Your content only matters if the right people see it.

brands2

Our programmatic campaigns give you access to 30+ Ad Networks. Place your videos on the world’s best sites, social media platforms, and even TV.

Audience Targeting

• Demographic
• Psychographic
• Purchase + Intent
• Behavioral
• Household + Ethnic
• Retargeting + Ecom
• 1st Party Data
• Lookalike Audiences

Device Type Targeting

• Web Video & Display
• Connected TV
• Digital Audio
• Mobile Devices

Geo Targeting

• 200+ Countries
• Regional Targeting
• City-level Targeting
• DMA Targeting
• Postal & Zip

DISTRIBUTIONtext

broad audience insights.

Programmatic advertising is the buying and selling of advertising using data management platforms with broad audience insights.

Right people. Right place.

Targeting tactics are used to segment audiences so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “pay and spray” method of digital advertising.