Your brand is the experience your customers have each time they interact with your organization. Your brand elements help communicate who you are and help define what you want the experience to be. Your brand will shape and influence the stories you tell. And, likewise, the stories you tell will help to shape and influence your brand. Video serves as a powerful brand element, or layer, within your overarching brand strategy.
We will work with you to create a custom Video Strategy Proposal to find a path to cultivate your brand, and inspire various communities toward action and attitude beneficial to your mission and shared beliefs.
Often the best sales videos aren’t sales videos at all. They’re compelling stories about who you are and what you do. They clearly articulate your value proposition. They illustrate your customers pain points, and show how you make things better.
Great videos evoke emotion. And evoking the right emotion is a powerful tool in brand building. Videos created with this in mind are most fun to make, and the most fun to watch.
What’s the First Time User Experience (FTUE) when your customer unboxes your product, fires up your device, or opens your app? How about the Second Time User Experience? Or the Long Term User Experience?
Your customers will judge you based on how simple your product or service is to use. This is why a simple tutorial video, or user walkthrough, can be a necessary component of User Experience Design.
But just as your customer will judge you on your product or service, they will also judge your tutorial video based on what they’ve seen in the wide world of the interwebs. This is why it is very important to have an overarching brand strategy where all layers of your brand, including layers of video, work synergistically with each other and have consistency in quality.
Onboarding new employees, training them in best practices (industrial processes, filling out expense reports, working the phones, etc.), these are all areas where video plays a key role.
We will build custom content specific to your industry or company, and we’ll also leverage content that’s already been created to create an LCMS (Learning Content Management System) to maximize ROI.